article thumbnail

9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Key account management is the secret to grow revenue and customer retention. Importance of key account management Existing business is cheaper and more profitable than new business. Account growth, renewals and advocacy are difficult for indirect suppliers because procurement focus on spend management. Pass it on.

article thumbnail

Five Skills to Develop a Customer Driven Sales Team

Sales Readiness Group

the great resignation”, dealing with supply chain disruptions, and managing a remote workforce. A customer-driven sales organization not only results in more business from loyal customers but also leads to new account growth based on customer referrals and business reputation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Over the years, as buyers became more powerful; customers went global; costs came under pressure; the supply chain became more complex It became clear that one person could not do it all, and so the responsibilities were divided. Key account managers kept them. Not all customers are key accounts. For everyone.

article thumbnail

Top 50 Women Leaders in Customer Success 2022

SmartKarrot

Since beginning her career as a Sales Consultant at Ferguson Enterprises, Kellie has acquired cross-functional collaboration , customer success, account management, channel development, customer experience, presentation, and negotiation skills among others. Keri Keeling. Ronni Gaun.

article thumbnail

How to lead a client services team in an award winning digital marketing agency, with Beth Sharma

Account Management Skills

Absolutely, because as you said, previously, the account management team are very much focused on account growth, you’ve got to forecast target, you’ve got to think about where is the client at? They’re very capable of doing that as well. Jenny 16:53. Where are their challenges? Where are their goals?