Red Star Kim

JUNE 15, 2023

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts? Helpful for competitor analysis.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Arpedio

MAY 30, 2022

Not sure what it means to be a journey orchestrator in Account Management? Last week more than 500 Strategic Account Managers (SAMs) and leaders of SAM programs gathered in New Orleans for the annual Strategic Account Management Association (SAMA) conference. Are you a journey orchestrator? Keep on reading.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

Red Star Kim

NOVEMBER 17, 2023

Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. So media training was provided and resulted in regular quotes in the Financial Times.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Red Star Kim

DECEMBER 5, 2023

Sometimes marketing and sales system are not integrated. It has been really interesting to hear the different platforms others use for events and social media and how they work for their firms”. Another delegate commented “Be confident, have a solid plan and solid support from a colleague outside of marketing/BD i.e a partner”.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

CMOE

MARCH 6, 2023

From topics ranging from diversity to innovation to analytics, the blog offers invaluable and actionable insights leaders can benefit from. These solutions are intended to help them manage roadblocks as effectively and efficiently as possible. Its goal is to share Wharton’s faculty research of current business trends.

Finance 98

Finance e-Learning Innovation Leadership 98