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Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management

DemandFarm

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

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Why change may make your customer results worse

Jermaine Edwards

They realised two things: The growth of IOT brought in rapid entry of competitors offering innovative and quick access tools for organisations. As a Key Account Manager or Director you must begin with identifying the difference between the customer and the industry. Not every pivot is a huge investment and neither was this.

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Are You Ready To Take Advantage Of Hyper Adaptation?

Jermaine Edwards

If you were to take “Adaptation Theory” into the current world you’ll see the three basic types of adaptations happening: Structural adaptation : change in the business model Physiological adaptation : new skill acquisition Behavioural adaptation : new thinking and systems.