DemandFarm

JULY 20, 2023

By building and managing long-term relationships with your key accounts, you can create a foundation for sustainable growth. The 30-60-90-Day Blueprint is a time-bound, comprehensive approach to Key Account Management. The first step in this next phase is developing a customized account strategy.

Key Account Management 40

Key Account Management Account Management Meetings Account Strategy 40

Jermaine Edwards

MARCH 17, 2020

Product innovation and new market access. This is especially true when it comes to the application of key account management and the elements that shape the success of existing customer management. How many new and innovative ideas do you bring to the customer relevant to solving their key problems?

Customer Life Cycle 130

Customer Life Cycle Key Account Management Decision-making Innovation 130

Cosawi

FEBRUARY 27, 2023

Today, as advisors in the strategic account management space, we are surprised and disheartened to see that marketing is often not only missing at the strategic account team table but also working from an inside-out products focus, rather than an outside-in customer focus. But this is only the starting point.

Marketing 52

Marketing Suppliers Investors Account Planning 52

Cosawi

DECEMBER 28, 2021

The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant backroom player. Strategic account management is a team sport and requires cross-functional, vertical level engagement and strong accountability. Challenge account strategy and tactics.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

SmartKarrot

OCTOBER 17, 2022

Therefore, this can help significantly drive growth, productivity, and profitability without requiring large amounts of time and financial investment that is typically associated with acquiring new accounts. What Is Account Mining? This process can help account managers identify significantly more projects with minimal time and effort.

Account Strategy 10

Account Strategy Account Management Digital Transformation Profitability 10

Jermaine Edwards

NOVEMBER 25, 2021

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. The Stakeholder Reality.

Stakeholders 130

Stakeholders Decision-making Shareholders Key Account Management 130

SBI

OCTOBER 22, 2019

MARK: You’re handicapped as an organization if you don’t have a way to see what’s going on in your key accounts today and identify the pathways for optimal revenue growth tomorrow. Where key account management solutions are different than other sales tech is that they lift the cover on what’s happening in key accounts.

Account Planning 23

Account Planning Key Account Management Account Management Sales 23

Jermaine Edwards

APRIL 16, 2020

This can be seen in this simple innovation diagram: The world we’re in today is no longer about whether you can change or how fast the change is happening. Every person and every organisation is currently seeking to make one or all of these adaptations. It’s now about how quickly or easily you can change.

Computers and Electronics 130

Computers and Electronics Supply Chain Telecommunications Financial Services 130

Arpedio

AUGUST 24, 2022

Think of it like this: a marketing strategy that sales, marketing and account management professionals use in order to maintain marketing efforts to their existing clients. Keep on reading as we define account planning and dive into how you can perform efficient and successful account planning. Book a free demo.

Account Planning 52

Account Planning Account Development Management Account Management 52

Jermaine Edwards

MAY 6, 2020

They realised two things: The growth of IOT brought in rapid entry of competitors offering innovative and quick access tools for organisations. As a Key Account Manager or Director you must begin with identifying the difference between the customer and the industry. Not every pivot is a huge investment and neither was this.

Manufacturing 130

Manufacturing Key Account Management Decision-making Digitalization 130