Account Manager Tips

JULY 27, 2020

Now, if there’s one thing that I know it’s when you are a small business, your priority is survival. Which means as an account manager, you’ve got to rely on instincts (and maybe a little prayer). You can’t run an account management team like that, let alone a business. But what happens when things take off?

Account Management 130

Account Management Business Growth Management Account Planning 130

Red Star Kim

SEPTEMBER 26, 2023

increasingly M&BD professionals play a part on the front line of client contact for example, as account managers) Client concentration? In this case, account managers liaise with the fee-earners. They learn about their markets and clients, help formulate strategy and develop plans.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Account Management Skills

FEBRUARY 6, 2023

We discussed the future, and why agencies need to keep evolving their services to keep ahead of changing data protection rules, and helping clients explore different advertising channels. Before I dive into the questions about M&A, you said that you were commercial finance at WPP and worked with a lot of account managers.

Acquisition 52

Acquisition Finance e-Learning Advertising 52

SalesGlobe

FEBRUARY 9, 2022

The company learned that the consumption of beer was driven by TV, radio, and social media advertising. Point of sale advertising, they discovered, was another driving force. But Kelly implemented a customized, consultative approach, connecting advertisers to entertainment marketing. We made money. I learned that sales is sales.

Value Proposition 52

Value Proposition Advertising Sales Profitability 52