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Comprehensive Career Path Guide for a Key Account Manager

DemandFarm

Key Account Management (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. A key account manager’s primary responsibility is ensuring that the needs of key clients are met, and that they remain satisfied with the company’s products and services.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Amongst the delegates were business development executives and managers with responsibility for between three and five clients as part of their firm’s Key Client Programme (KCP) or Key Account Management (KAM).

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Understanding Sales Process, Methodology, and Competencies

Mike Kunkle

It includes frameworks, models, steps, and techniques that sellers use to open and win an opportunity or manage an account. A methodology is considered full cycle when it covers everything from before the buyers know who you are, through prospecting, opportunity management, and account management.

Sales 217
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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Another delegate suggested using monday.com | A new way of working to integrate all action lists and help avoid being overwhelmed by so many tasks.

CRM 130
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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

MBD professionals are expected to help fee-earners achieve their full potential in marketing, business development and client management whilst delivering results and impact from strategic MBD initiatives. As a bridge between fee-earners and specialist marketing teams. Delegates felt that MBD professionals had much more responsibility now.

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A Day in the Life of a Director of Customer Success

SmartKarrot

This team consists of various roles like Solution Architects, Customer Success Managers (CSM), and Account Managers. Strong interpersonal skills and the ability to lead and inspire mid-level managers to drive company growth. This results in loyalty and therefore long-term customer retention.

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A Day in the Life of a Director of Customer Success

SmartKarrot

This team consists of various roles like Solution Architects, Customer Success Managers (CSM), and Account Managers. Strong interpersonal skills and the ability to lead and inspire mid-level managers to drive company growth. This results in loyalty and therefore long-term customer retention.