Strategic Account Management Association

SEPTEMBER 13, 2021

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. SAMA and Boston Consulting Group partnered in May 2020 to conduct a study aimed at discovering the early changes to customer expectations for sales organizations as a result of the COVID pandemic. Turning lemons into lemonade.

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

Strategic Account Management Association

JANUARY 25, 2022

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” By Emily Williams, Strategic Account Manager , Pfizer. The customer’s solution: a new patient care process for diverting lower-risk patients from the emergency department for immediate follow-up to an outpatient management clinic.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

Mike Kunkle

MAY 11, 2022

I’ve been involved in sales transformations that were entirely focused on getting the best-possible performance out of the sales force (ranging from a 30 to 600 percent increase in sales), independent of retooling the rest of the organization. In my experience, the potential for improvement in most sales organizations is significant.

Co-Creation 130

Co-Creation Sales Sales Training Decision-making 130

Account Management Skills

MAY 9, 2023

If you’re interested in exploring AI tools to speed up your workflow or want to keep up to date with how other account managers are using AI, sign up for my newsletter here. So account managers is where AMS come in. So research is one, I would say, that brainstorming and inspiration.

Value Proposition 52

Value Proposition Internet Co-Creation Account Management 52