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Why agency account managers struggle to think ahead

Account Management Skills

I speak to multiple account managers (AMs) every day. Hybrid’ AMs (project managing as well as responsible for account growth) particularly struggle. Account managers generally want to be more informed. Account managers generally want to be more informed. And it frustrates them.

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The Sliding Scale of Sales Transformation

Mike Kunkle

Opportunity management is the act of purposefully uncovering and satisfying each buyers’ decision criteria and buying process exit criteria, to successful shepherd the opportunity through the stages of the buying and sales process to a final win decision. Strategic Account Management. Account Planning. Business Acumen.

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What’s the role of Client Services Director in a copywriting agency, with Nina Whittaker

Account Management Skills

A quick message about my Account Accelerator Programme. Designed for agency account managers and account directors, it kicks off again on 23rd September 2021. And I was particularly struck a by Nina’s leadership style, and also the cohesiveness of her team. the challenges you might find. Jenny 15:47.