DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

Hubspot Sales

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

Key Account Management 127

Key Account Management Account Management Management Account Strategy 127

The Chapman Group

NOVEMBER 9, 2020

After 25 years of educating and training sales and account management professionals on what it takes to gain access to the C-Suite, and stay on the top of their mind… I can honestly say that accessing and/or gaining access to these most influential (and powerful) leaders can be boiled down to 3 key considerations. By: Denny Chapman Jr.

Account Management 148

Account Management Value Proposition Suppliers Meetings 148

Account Manager Tips

JUNE 29, 2021

Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop. How does their message and value proposition differ from yours? Include a SWOT analysis in your account plan. The client goes to RFP and you retain their business. Planned re-bid.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

SalesGlobe

FEBRUARY 9, 2022

But there are principles of finance that if you apply them to sales, including incentive plans, you can accelerate what you do. We really try to understand who the customer is and what our value proposition is to that customer. The second layer, sales strategy, defines the sales organization’s action plan to achieve its goal.

Value Proposition 52

Value Proposition Advertising Sales Profitability 52

SalesGlobe

JULY 9, 2021

The key to countering these opposing forces is good planning on the right priorities for customers and the company. Planning for your customers means incorporating change methodology that includes: Clear articulation of a new value proposition. Identifying in advance risks and mitigation plans.

Finance 52

Finance Value Proposition Sales Innovation 52