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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. Why do law firms needs SAM?

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

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Why every agency account manager needs to be good at brief writing, with Ceylan Boyce

Account Management Skills

We talked about: why it’s so important for an agency account manager to have have that important skill of writing briefs. why it’s important to agencies and clients to get the writing of the brief right. Now, it’s a really fundamental part of an account manager’s role is to write a really good brief.

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Key takeaways from SAMA Global Summit 2021?

Arpedio

On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Studies show that companies that invest in client relationships during a crisis emerge stronger. Back to blog.

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Key takeaways from SAMA Global Summit 2021?

Arpedio

On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Studies show that companies that invest in client relationships during a crisis emerge stronger. Back to blog.

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Key takeaways from SAMA Global Summit 2021?

Arpedio

On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Studies show that companies that invest in client relationships during a crisis emerge stronger. Back to blog.

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What Do I do with my Ambassadors?

Deep Insight

Invest time into the relationship to keep it fresh and exciting. It’s easy to get diverted to more problematic accounts where the shouting is the loudest. In our previous blog we talked about poor client relationships that are unprofitable. Start innovating and co-creating. They want to help you.