Account Management Skills

JANUARY 11, 2022

In this episode we talk about making client relationships more profitable. We covered so many different areas including: What clients really value and how to talk the client language. Why you need to establish and nurture senior client relationships. And so it’s about seeing your client as an equal.

Client Relationships 52

Client Relationships Profitability Procurement Negotiation 52

Account Management Skills

JANUARY 25, 2022

I spoke to Jessica Bowler and Iris Gatzweiler , two senior procurement clients who shared some insights into the pitching process. Don’t forget to go back to Episode 9 , where Jessica and Iris talked about how to approach and develop relationships with procurement. Welcome to Episode 54. So welcome Iris and Jess.

Procurement 52

Procurement Suppliers Stakeholders Decision-making 52

Account Management Skills

APRIL 20, 2021

This is the top 10 tips to be successful in agency account management. This was with Kate Whittaker , Kate has 30 years as a marketing client. And she said, good account management makes everything run smoothly. Tina has 25 years working in marketing procurement. How do clients make money, for example?

Account Management 52

Account Management Management Procurement Decision-making 52

Account Management Skills

AUGUST 7, 2023

We also ran an AI for Account Managers webinar recently together with Roy Murphy and the recording has been asked for several times. So can you talk to us a bit about how basically guidelines for agencies and account managers in particular that might be using those tools? 35:32 Sharon Toerek Exactly.

Energy and Utilities 52

Energy and Utilities Negotiation Account Management Marketing 52

Deep Insight

NOVEMBER 29, 2021

There’s a lot of talk at law firms about client relationships. But for many clients these can still seem hollow words based on one-way relationships. Robert Millard and John O’Connor explore how firms that are trying to embrace true client centricity are setting themselves apart. But what keeps clients loyal?

Client Relationships 52

Client Relationships Leadership Decision-making Procurement 52