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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. Why do law firms needs SAM?

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Agency processes and client management, with Rob Da Costa

Account Management Skills

We discuss a myriad of topics, including: the process for hiring the right account manager at your agency examples of how to set client expectations and boundaries why having a written scope of work is key to successful project delivery and Rob’s thoughts in general on the agency landscape and the future of agencies.

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What’s the role of a digital agency project manager?, with Nadine Schofield

Account Management Skills

. * The differences between an agile, waterfall and wagile way of working. Differences between the role of the account manager and project manager and how they can work together efficiently. * The downsides of the hybrid role where the project management and account management function are in a combined role.