3 Key Commercial Capabilities to serve customers and grow revenue
KAM With Passion
MARCH 17, 2022
What started as a project to fix an ailing KAM programme morphed into an initiative to develop a deeper intimacy with both new and existing customers. Once this organisation will have progressed enough on complex sales and on basic account management, it be in a much stronger position to enhance and expand its KAM intiative.
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