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Strategic Account Management

ProlifIQ

Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.

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Key Account Manager or Strategic Ecosystem Leader?

Arpedio

Key Account Manager or Strategic Ecosystem Leader? Key Account Manager or Strategic Ecosystem Leader? ? On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. The mindset shift from account plans to account planning is essential.

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Five Key Steps to Get Buy-In from Diverse Stakeholders in Large Accounts

Miller Heiman Group

According to CSO Insights research , only 29 percent of organizations report being effective at using a formal process for account engagement and development of relationships with key stakeholders. When managing large accounts, many sales teams struggle to access diverse stakeholders. Develop a Situation Appraisal.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

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The ROI of Account Planning

ProlifIQ

Account planning is a fundamental practice in sales account management that involves creating a strategic roadmap to unlock the full potential of each customer account. It also enables them to tailor their approach and value proposition to address the specific needs and pain points of the account.

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Strategic Account Planning: All You Need to Know

Arpedio

Relationship Building Nurturing and strengthening the relationship with key stakeholders through effective communication and value delivery. Performance Monitoring Tracking and measuring the success of the account plan against key performance metrics to ensure continuous improvement and accountability.

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Strategic Account Planning: All You Need to Know

Arpedio

Relationship Building Nurturing and strengthening the relationship with key stakeholders through effective communication and value delivery. Performance Monitoring Tracking and measuring the success of the account plan against key performance metrics to ensure continuous improvement and accountability.