article thumbnail

Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning

Red Star Kim

For complex projects we must collaborate with those in other functional specialisms such as finance, technology, people and innovation. Delegates represented a variety of roles – many were MBD generalists covering a range of activities (planning, marketing communications, client listening, account management, campaigns, pitches etc).

Marketing 130
article thumbnail

The 21 Best Business Strategy Blogs

CMOE

The blog features: Self-help learning mechanisms such as mindfulness and emotional intelligence Diversity, equity, and inclusion topics and webinars Feedback in a virtual environment 4. Knowledge at Wharton covers an array of subjects, such as finance and accounting, marketing, and analytics.

Finance 98
article thumbnail

Why 98% of online ads don’t work – and what to do about it, with Martin Lucas

Account Management Skills

The problem with the attribution model, it’s similar to the finance model of ‘LIFO and FIFO’ or ‘Last in, First out’ that type of stuff, right? Right, and He psychology is defined as lacking emotion, tends to be quite practical, trends be quite numbers focused, right?