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Stakeholder Management: A Must Read Guide

Arpedio

Before we go into further detail with stakeholder management, let’s first clarify what an actual stakeholder is: A stakeholder is any individual or group that has an interest in, or can be affected by, the actions or decisions of a business. These factors make it very difficult for customers to make purchase decisions.

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How to lead a client services team in an award winning digital marketing agency, with Beth Sharma

Account Management Skills

He’s brilliant, just go and ask for his advice and I went and had a coffee with him, and he just said, there’s an account management position open, do you want it? I hadn’t really been trained professionally as an account manager. So, the product manager and the account manager seem to gel really well.