Strategic Account Management Association

DECEMBER 3, 2020

As conveners of the largest community in the world dedicated to strategic and key account management, one of SAMA’s foundational purposes is to help our community both adapt to what’s happening right now and prepare for what may happen next. Sales and account management – no longer an expense but an investment.

Co-Creation 987

Co-Creation Value Proposition Account Management Suppliers 987

Account Manager Tips

JUNE 29, 2021

Capture Strategy Tips A capture strategy identifies how to position organizations as the supplier of choice and convince clients to renew without considering alternatives. Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop. Suppliers submit proposals to provide them.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Arpedio

APRIL 13, 2023

Before we go into further detail with stakeholder management, let’s first clarify what an actual stakeholder is: A stakeholder is any individual or group that has an interest in, or can be affected by, the actions or decisions of a business. These factors make it very difficult for customers to make purchase decisions.

Stakeholders 52

Stakeholders Management Shareholders Suppliers 52

Brightbridge Consulting

JUNE 12, 2019

Key Account Management: Skills Development: Flint Group. Group workshops and individual coaching for experienced senior key account leaders, commercial and technical managers. One of the largest suppliers to the printing and packaging industry world-wide, 2017 revenues were €2.2bn. Both areas build on each other.

Shareholders 52

Shareholders Suppliers Key Account Management Value Proposition 52

Jermaine Edwards

NOVEMBER 25, 2021

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. Therefore a business should seek to create value for all stakeholders, not just shareholders. What does this mean today? Here’s what the great R.

Stakeholders 130

Stakeholders Decision-making Shareholders Key Account Management 130

Arpedio

NOVEMBER 22, 2023

Stakeholders can include a wide range of individuals, groups, or organizations, such as customers, suppliers, employees, shareholders, government agencies, and communities. This knowledge can help businesses develop effective engagement strategies, manage risks, and align their business strategies with stakeholder interests.

Stakeholders 52

Stakeholders Decision-making Innovation Business Growth 52

Account Management Skills

NOVEMBER 21, 2022

He’s brilliant, just go and ask for his advice and I went and had a coffee with him, and he just said, there’s an account management position open, do you want it? I hadn’t really been trained professionally as an account manager. So, the product manager and the account manager seem to gel really well.

Digitalization 104

Digitalization Account Management Marketing Leadership 104