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Ten insights on the future of SAM

Strategic Account Management Association

As conveners of the largest community in the world dedicated to strategic and key account management, one of SAMA’s foundational purposes is to help our community both adapt to what’s happening right now and prepare for what may happen next. Sales and account management – no longer an expense but an investment.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts? Why do law firms needs SAM?

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The Future of SAM – Revisited

Strategic Account Management Association

From all this, we stress tested long-held views about strategic account management. Karen Passmore is Partner at the management consulting firm McKinsey and Company where she works on organizational design and go-to-market strategies with a focus on breaking down organizational silos. Panelists: the three experts of SAM.

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What can creative agency account managers learn from an account manager in the software industry, with James Aldrich

Account Management Skills

James Aldrich is a major account manager with over twenty years experience in both business development and account management in the software industry. Why business development and account management are similar roles. * Why business development and account management are similar roles. *

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Account Planning: Building for Long-Term Revenue

Upland

How are sales teams meant to grow revenue in key accounts with a well thought out account planning strategy? According to McKinsey, “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy.

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#011 Great Answers to Tough Questions, with Michael Dodd

KAMCast

How do the account managers in your business cope under the mounting pressure of a difficult and challenging question? How do the account managers in your business cope under the mounting pressure of a difficult and challenging question? So, what happens when you are not around? So, what happens when you are not around?

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How to Boost Sales Productivity with Account Planning

Upland

Greater team collaboration: Account planning often involves multiple departments, such as marketing, customer success, and technical support. This cross-functional teamwork helps you foster more unified and effective customer account management. Revenue growth: Ultimately, account planning means growth.