Account marketing, Artificial Intelligence, Innovation and Media

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Account marketing

Artificial Intelligence

Innovation

Media

Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

MARCH 6, 2023

Political Shifts more regularly than usual International uncertainty Prospect of a General Election Economic Recession and how it will affect things Things now slowing down after Covid Reduced investment Inflation Lower business and consumer confidence Return to offices and changes in property and employment trends Technological Social media – (..)

Strategic Thinking

Strategic Thinking Cybersecurity Digitalization Stakeholders

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

NOVEMBER 18, 2022

With introductory neuroscience lessons (“sensing, meaning, action”) and illustrations of cognitive bias, there was a fantastic example showing how a role play story was used instead of a pitch to win an acquisitive media client using an inciting incident and escalation. Innovate client experience.

Value Proposition

Value Proposition Procurement Innovation Leadership

Strategic Accounts Today

Be more strategic – A metaphor: Analyse, join and align the dots

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

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