Strategic Communications

OCTOBER 3, 2023

When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence. AI is clearly top of mind for marketers. Market research firm Statista valued the social media advertising market at $207.1

Marketing 80

Marketing Advertising Co-Creation Digitalization 80

Red Star Kim

MARCH 6, 2023

Political Shifts more regularly than usual International uncertainty Prospect of a General Election Economic Recession and how it will affect things Things now slowing down after Covid Reduced investment Inflation Lower business and consumer confidence Return to offices and changes in property and employment trends Technological Social media – (..)

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Red Star Kim

NOVEMBER 18, 2022

With introductory neuroscience lessons (“sensing, meaning, action”) and illustrations of cognitive bias, there was a fantastic example showing how a role play story was used instead of a pitch to win an acquisitive media client using an inciting incident and escalation.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130