Account marketing, B2C, Client Relationships and Communication

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Account marketing

B2C

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

DECEMBER 5, 2023

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.

CRM

CRM Marketing Interpersonal Skills Client Relationships

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

APRIL 12, 2023

I’m still only a few months in and am still learning every day – but how can I step up in my new role and use the skills I’ve learnt from B2C and apply them within a B2B role effectively? Do you feel there is a lot of crossover between them?” Increasingly, we are working with a P2P (Person-to-Person) model.

Media

Media Marketing B2C Stakeholders

Strategic Accounts Today

Proactive marketing and business development executives – CRM, internal engagement and career insights

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

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