Red Star Kim

APRIL 12, 2023

I’m still only a few months in and am still learning every day – but how can I step up in my new role and use the skills I’ve learnt from B2C and apply them within a B2B role effectively? Do you feel there is a lot of crossover between them?” Increasingly, we are working with a P2P (Person-to-Person) model.

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

DECEMBER 5, 2023

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Red Star Kim

DECEMBER 18, 2023

Many related to the differences in strategy between marketing property advisory services and marketing properties (i.e. Professional services marketing is somewhat different to property marketing. There are also differences in marketing to residential (B2C) and commercial (B2B) real estate buyers.

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

PandaDoc

JUNE 21, 2021

It doesn’t matter whether you operate in a B2B or B2C market. The benefits of lead generation include: Low-risk strategy given the small costs involved Find new customers and increase sales Find prospects to continue marketing to Gain insight into your target market segments. Marketing is a form of lead gen.

Sales 98

Sales Decision-making Small Business Meetings 98