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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

“ Also regarding the culture shock that we discussed earlier, my previous role was a marketing assistant for a small business in the online retail industry and I have now moved on to be an executive in a large firm in professional services and they couldn’t be more different from each other!

Media 130
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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

Many related to the differences in strategy between marketing property advisory services and marketing properties (i.e. Professional services marketing is somewhat different to property marketing. There are also differences in marketing to residential (B2C) and commercial (B2B) real estate buyers.

Marketing 130
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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Key insights raised by delegates included View marketing qualifications from a professional services perspective – Half the delegates had marketing qualifications.

CRM 130
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5 ways to tell when you should use lead generation or sales prospecting

PandaDoc

It doesn’t matter whether you operate in a B2B or B2C market. The benefits of lead generation include: Low-risk strategy given the small costs involved Find new customers and increase sales Find prospects to continue marketing to Gain insight into your target market segments. Marketing is a form of lead gen.

Sales 98