Account marketing, Brainstorming, Leadership and Profitability

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

JUNE 27, 2023

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. The delegate aims, poll results and key takeaways are shown below.

Leadership

Leadership Management Stakeholders Communication

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

DECEMBER 5, 2023

Ideas to enhance engagement To reduce “us and them” (fee earners and marketing) feelings we can try to invoke a sense of ingroup and a shared social identity. kimtasso.com) Demonstrate the value of marketing and business development – Sometimes, M&BD is seen as a last resort to “jazz things up”. “We

CRM

CRM Marketing Interpersonal Skills Client Relationships

Strategic Accounts Today

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Proactive marketing and business development executives – CRM, internal engagement and career insights

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