Account marketing Communication Facilitation Key Account Management 
Red Star Kim
NOVEMBER 17, 2023
Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. I scour publications and awards to pick up as many as I can.
ProlifIQ
MARCH 30, 2023
Once you’ve documented the key players in an organization you can begin to prospect and market to other business units. Use the business overview to communicate the challenges and goals that other teams have and how you can help them. Key account managers should drive this.
Red Star Kim
APRIL 17, 2023
Last week I facilitated MBL’s full day training session on “Developing more work from referrers and intermediaries”. Delegates were from legal, accountancy and insolvency firms – both M&BD teams and fee-earners. Half the delegates had a KAM (Key Account Management) programme at their firm.
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