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Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

Two of Britain’s leading communication specialists are to build a brand-new specialist reputation consultancy. The first of its kind in the market – a multidisciplinary legal, intelligence, investigations, security, strategy and communications service – all under one roof.

Marketing 130
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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

Vario (pinsentmasons.com) Weightmans – Cyber risk for the reinsurance market With a move to the City of London’s insurance district, the firm wanted to underline its reinsurance market credentials and initiate business development conversations with new clients across multiple classes of insurance.

Media 130
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Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

This requires you to listen carefully to what is being said and to observe non-verbal communication that might suggest that there is something else to consider. A good example of a limiting belief comes from running. When people didn’t believe a person could run a mile in under four minutes – this became a limiting belief.

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Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

Other teams did equally well in their role play with great non-verbal communication Non-Verbal Communication (NVC) – the basics (Video) (kimtasso.com) and the GPT (Guinea Pig Test). Throughout the day we also considered how best to structure a M&BD team and a post on this will be produced shortly.

Marketing 130
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Crack the Consulting Code: Top 10 Digital Transformation Frameworks

Flevy

They allow us to cut through noise, zero in on the key issues, and facilitate the development of insightful recommendations. It’s designed to offer foundational knowledge on how ChatGPT operates, its capabilities, and the art of Prompt Engineering—essentially how to effectively communicate with the model to achieve desired outcomes.

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Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Red Star Kim

Last week I facilitated MBL’s full day training session on “Developing more work from referrers and intermediaries”. Delegates were from legal, accountancy and insolvency firms – both M&BD teams and fee-earners.

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Account Planning Template

ProlifIQ

Once you’ve documented the key players in an organization you can begin to prospect and market to other business units. Use the business overview to communicate the challenges and goals that other teams have and how you can help them. Key account managers should drive this.