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Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

How a team rethink helped one brand go global (marketingweek.com) January 2023 Ontier (offshore law firm) – Rebrand for growth and innovation This UK headquartered offshore firm has 13 worldwide offices and is the largest law firm in Latin America. The external agencies help guard against the team becoming too insular.

Marketing 130
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Crack the Consulting Code: Top 10 Digital Transformation Frameworks

Flevy

They allow us to cut through noise, zero in on the key issues, and facilitate the development of insightful recommendations. It’s designed to offer foundational knowledge on how ChatGPT operates, its capabilities, and the art of Prompt Engineering—essentially how to effectively communicate with the model to achieve desired outcomes.

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Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

This requires you to listen carefully to what is being said and to observe non-verbal communication that might suggest that there is something else to consider. A good example of a limiting belief comes from running. When people didn’t believe a person could run a mile in under four minutes – this became a limiting belief.

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Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

Other teams did equally well in their role play with great non-verbal communication Non-Verbal Communication (NVC) – the basics (Video) (kimtasso.com) and the GPT (Guinea Pig Test). Throughout the day we also considered how best to structure a M&BD team and a post on this will be produced shortly.

Marketing 130
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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

They gave attendees ideas to keep their major marketing projects fun, engaging and on target. Innovate client experience. During questions she talked about adapting quickly using sprints but reflected that most law firms kept their innovation hub separate. She reflected that not many firms could do that consistently.