Account marketing, Client Relationships, Communication and Facilitation

Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Red Star Kim

APRIL 17, 2023

Last week I facilitated MBL’s full day training session on “Developing more work from referrers and intermediaries”. Delegates were from legal, accountancy and insolvency firms – both M&BD teams and fee-earners.

Management

Management Manufacturing Client Relationships Facilitation

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

NOVEMBER 18, 2022

Most of the regular sponsors – Vuture, Mytton Williams, Thomson Reuters HighQ and Conscious – had stands in the refreshment area to facilitate conversation. Richard Chaplin presented each of the organisers with a small “Thank you” gift before everyone moved to the drinks reception.

Value Proposition

Value Proposition Procurement Innovation Leadership

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

APRIL 12, 2023

Just before Easter I spent a day facilitating the popular PM Forum training workshop “The Proactive M&BD Executive”. For example: Any thoughts on some useful language/techniques to motivate BD-shy fee-earners to commit more time/energy to BD exercises?

Media

Media Marketing B2C Stakeholders

Strategic Accounts Today

Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

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