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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

Previously, my proactive activities were large projects that I took on e.g. implementing an experience database, a tidy up of our CRM systems. In my first week, the week before Christmas, I worked on four pitches.

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Key Account Management: The Ultimate Guide

Hubspot Sales

BTS identifies several unique skills critical to a key account manager's success: 1. A key account manager must have an intimate, sophisticated understanding of her account's strategy, market position, finances, products, and organizational structure. Consistently measure the account's engagement and loyalty.