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Referrer Management – Capacity and Capability

Red Star Kim

We also mentioned data cleaning systems such as Cirrom Marketing technology system review – Clean contact data with Cirrom (kimtasso.com) to help with those daunting data cleansing tasks. A starting point was onboarding where data, preferences, potential and priority assessment took place.

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Account Planning Template

ProlifIQ

Insights: There are several use cases for account plans, from marketing running 1:1 targeted ABM campaigns, to solution engineers understanding what needs to be shown in product overviews, to customer support hand-offs, and more. T he customer doesn’t have to repeat themselves when information is in a plan and onboarding begins.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”. 800,000 global company profiles and 15,000 reports.

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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

Another aspect of the culture shock is that in professional services we refer to clients rather than customers.

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Key Account Management: The Ultimate Guide

Hubspot Sales

A KAM needs leadership abilities to guide her team members (which might include a salesperson, marketer, technical support, implementation and/or onboarding specialist). Key account programs have a lot of moving parts. With that in mind, it's crucial a KAM can work across the organization to develop these offerings.

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Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Red Star Kim

Senior level all the way down to junior and include those that are already onboard but also the trickier ones to convert as well. This can be the managing partner and members of the board Look to appease everyone all the way through the process through inclusion. Julie concluded with the fact that this was not a small or short project.

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