Arpedio

JANUARY 5, 2024

In the dynamic terrain of sales, forging a path to success is an intricate dance of strategy, customer insight, and relentless pursuit of growth. Central to this quest is the art of strategic account planning , a methodical approach that marries sales strategy with customer relationship management to foster business growth.

Account Planning 52

Account Planning Value Proposition Account Management Sales 52

ProlifIQ

JUNE 21, 2023

This alignment helps in driving sustainable growth and ensuring the overall success of the strategic account management program. Account plans are instrumental in managing and retaining strategic accounts. FAQ How does an account planning tool help strategic account management processes?

Account Management 52

Account Management Management Account Planning Stakeholders 52

Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. The collaboration between account marketing and account managers is a defining feature of Thales’s ABM approach.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Arpedio

JANUARY 4, 2024

In the competitive world of B2B sales, harnessing the power of an effective account mapping strategy is key to sales optimization and revenue growth. As businesses vie for market dominance, an articulate account strategy empowers organizations to deepen customer relationships and scale their operations effectively.

B2B 52

B2B Sales Decision-making CRM 52

SmartKarrot

NOVEMBER 17, 2022

Work closely with Growth management to align on strategies, renewal forecasting, coverage plans, and account opportunities (i.e., Reduce churn and drive new business growth. Measure, track, analyze and report key account metrics. opportunities and risks). Apply here: [link]. Apply here: [link].

Customer Success 19

Customer Success Account Growth Customer Experience Account Planning 19

SmartKarrot

JANUARY 19, 2022

Work closely with your commercial team counterparts to identify business goal opportunities and develop account strategy. Be creative and proactive in ways to communicate to your customers to make sure your portfolio is constantly positively informed of the capabilities Turnitin can offer.

Customer Success 3

Customer Success Onboarding Performance Review Account Planning 3