Strategic Account Management Association

AUGUST 6, 2021

Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. Its mission is to handle defined strategic key accounts.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

Arpedio

MARCH 7, 2022

ABM should be customer-led and team-enabled Sales and marketing need to co-orchestrate the account plan Mapping out the customer journey is absolutely crucial ABM starts with a mindset change and management needs to support this cultural shift Watch the LinkedIn Live session here. Key takeaways.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

Arpedio

APRIL 1, 2022

It’s a prerequisite for Account-Based Selling that a company come together as a unified entity. The solutions you present should be a result of broad collaboration across your business and in co-creation with your customers. Forrester backs this in their newest report on New Tech: Account-Based Sales Technologies, Q1 2022.

Stakeholders 59

Stakeholders B2B Account Management Decision-making 59