Account Planning Co-Creation Facilitation Procurement 
Strategic Account Management Association
OCTOBER 26, 2021
Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. Procurement leaders, chief financial officers and other senior leaders can be great sponsors if the fit is right. We need to consider the person’s willingness and personality fit with the customer account.
Cosawi
DECEMBER 28, 2021
Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. . Recently, a client, who is a corporate executive, mentioned to me that he could sponsor eight to 10 accounts. Stay informed on the account through an established strategic account process. Dominique Co?te?
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