Strategic Account Management Association
OCTOBER 26, 2021
Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. Beyond creating a COE and rethinking executive sponsorship, it is time to bring back Marketing in a co-orchestrator role as account-based marketing (ABM) to help accelerate the strategic account management journey.
Strategic Account Management Association
JULY 13, 2021
This creates simplicity and focus in people’s development, provides continuity in career pathing and facilitates personalized learning journeys. The global COE can also help foster the creation of communities of practice to exchange best practices and scale them. 5: Thinking Globally and Acting Locally.
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Arpedio
OCTOBER 30, 2023
On a recent episode of the “Thoughts on Selling” podcast, host Lee Levitt sat down with Ulrik Monberg, CEO of ARPEDIO, to delve deep into the realm of account-based selling. In this episode, Lee interviews Ulrik Monberg , Founder and CEO of ARPEDIO, to explore the keys to success in Account-Based Selling.
DemandFarm
AUGUST 31, 2023
Addressing Challenges in Account Planning and Governance Organizations frequently struggle with account planning and governance – a crucial process that requires strategic plans for customer account management. There is a need for a cohesive approach to account planning.
Cosawi
DECEMBER 28, 2021
Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. . Recently, a client, who is a corporate executive, mentioned to me that he could sponsor eight to 10 accounts. Stay informed on the account through an established strategic account process. Dominique Co?te?
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