Account Planning Co-Creation Facilitation Sales 
Strategic Account Management Association
OCTOBER 26, 2021
Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. Beyond creating a COE and rethinking executive sponsorship, it is time to bring back Marketing in a co-orchestrator role as account-based marketing (ABM) to help accelerate the strategic account management journey.
Strategic Account Management Association
JULY 13, 2021
Understanding strategic account management is essential for the members of a COE who need to appreciate that it is a business model, not a sales model, and requires change management. This creates simplicity and focus in people’s development, provides continuity in career pathing and facilitates personalized learning journeys.
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Cosawi
DECEMBER 28, 2021
Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. . Recently, a client, who is a corporate executive, mentioned to me that he could sponsor eight to 10 accounts. Stay informed on the account through an established strategic account process. Dominique Co?te?
Arpedio
OCTOBER 30, 2023
Account-Based Selling: A Deep Dive with Lee Levitt and Ulrik Monberg Explore the ARPEDIO platform ← Back to blog In the ever-evolving world of enterprise sales, strategies and tools are constantly refined to meet the dynamic needs of businesses. Contrast this with the dynamic nature of account-based selling.
DemandFarm
AUGUST 31, 2023
Learn More: Best Customer Segmentation Strategies for Customer Success Teams Strategies for Sales Growth with Existing Customers: Avoiding Pitfalls Organizations often fall into common traps when trying to drive sales growth with existing customers. One significant trend is Account-Based Marketing (ABM).
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