Strategic Account Management Association

JULY 13, 2021

Disruption Leads to Innovation. Disruption, although most times unwelcome, gives way to innovation. Could the mother of creativity and innovation, in fact, be disruption? Companies are seeking interactions with customers that bring them new insight, knowledge, ideas and innovations.

Account Management 591

Account Management Innovation Co-Creation Organization 591

DemandFarm

AUGUST 31, 2023

One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. KAM principles encompass fostering robust relationships, tailoring solutions, maintaining consistent communication, prioritizing the long term, and constantly reviewing and adapting strategies.

Key Account Management 52

Key Account Management Account Management Customer Success Management 52

Arpedio

JUNE 1, 2023

This recognition underscored the need for account managers to prioritize customer value and gain insights into individualized customer interactions, emphasizing the significance of maintaining strong relationships, linking transactions, and ensuring a superior customer experience. . #6 75% of companies think they are customer-centric.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

Arpedio

JANUARY 26, 2022

And not only sales opportunities, but also opportunities to add or create value for key accounts, e.g., through innovation, additions or alterations to a product, service or solution, allowing for valuable co-creation with your customers. Step 2: Dive even deeper into accounts to identify separate buying centers.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

And not only sales opportunities, but also opportunities to add or create value for key accounts, e.g., through innovation, additions or alterations to a product, service or solution, allowing for valuable co-creation with your customers. Step 2: Dive even deeper into accounts to identify separate buying centers.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

APRIL 1, 2022

How Account-Based Selling can benefit your business. Implementing Account-Based Selling. Account-Based Selling – yay or nay? Ramp up your Account-Based Selling model with ARPEDIO. The continuous technological innovations are changing the way we do sales. Anders Gyldenløve Pedersen, VP of Sales. +45 45 30 93 42 09.

Stakeholders 59

Stakeholders B2B Account Management Decision-making 59

Arpedio

MARCH 27, 2023

Let’s review the four methodologies (in a non-prioritized order): 1. The Challenger The Challenger is characterized by a consultative approach that challenges the customer's current thinking and assumptions, and educates them on new and innovative solutions.

Sales 52

Sales Account Management e-Learning Decision-making 52