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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. Once you’ve established which customers have the highest likelihood of strategic success, you need to structure your organization around the needs of the customer and create a customer-centric organization that drives co-created innovation.

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources.

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KPI Management: Open Innovation KPIs

Flevy

Open Innovation Programs represent a paradigm shift in how organizations approach innovation, moving beyond the confines of internal R&D to leverage the collective creativity and expertise of external partners.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Disruption Leads to Innovation. Disruption, although most times unwelcome, gives way to innovation. Could the mother of creativity and innovation, in fact, be disruption? Companies are seeking interactions with customers that bring them new insight, knowledge, ideas and innovations. 4: Creating Customer-centric Curricula.

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Value Net Model

Flevy

This framework aids in identifying and leveraging both competitive forces and cooperative opportunities, thus fostering innovation and strategic thinking beyond conventional competitive strategies. Successful organizations prioritize customer-centricity, utilizing feedback to adapt and innovate swiftly, thus maintaining a competitive edge.

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Key Takeaways From SAMA 2023 Annual Conference

Arpedio

This recognition underscored the need for account managers to prioritize customer value and gain insights into individualized customer interactions, emphasizing the significance of maintaining strong relationships, linking transactions, and ensuring a superior customer experience. . #6 75% of companies think they are customer-centric.

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The AI Framework for Business Transformation

OnStrategyHQ

Adopting an AI framework is a crucial best practice, whether your goal is implementing simple, cost-efficient AI tools for team productivity or creating innovative AI solutions to transform your organization. Innovation & Collaboration: Create a structured place for learning and sharing. Two important notes before you get started.