Arpedio

JUNE 1, 2023

We were treated to an abundance of captivating keynote speeches and 200+ sessions that delved headfirst into the theme of this year’s Annual Conference: “ Evolving to meet the challenge in an ever-changing SAM environment “ And it’s safe to say we truly got our money’s worth! 30% of customers actually agree.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

Arpedio

JANUARY 25, 2023

Difference between Strategic Account Management and Account Management 4. What should Strategic Account Management Include? Strategic Account Management Process 6. What Does A Strategic Account Manager Do? Account Planning Strategy 8. SAM Accounts 9. What Is a Strategic Account?

Account Management 52

Account Management Management Account Planning Co-Creation 52

Arpedio

JANUARY 26, 2022

And not only sales opportunities, but also opportunities to add or create value for key accounts, e.g., through innovation, additions or alterations to a product, service or solution, allowing for valuable co-creation with your customers. Step 2: Dive even deeper into accounts to identify separate buying centers.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

And not only sales opportunities, but also opportunities to add or create value for key accounts, e.g., through innovation, additions or alterations to a product, service or solution, allowing for valuable co-creation with your customers. Step 2: Dive even deeper into accounts to identify separate buying centers.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

MARCH 27, 2023

Let’s review the four methodologies (in a non-prioritized order): 1. The MEDDIC sales methodology is well-suited for enterprise sales organizations that need extensive qualification as enterprise sales (almost always) require 1) engagement from numerous stakeholders, and 2) a complex solution to meet their needs.

Sales 52

Sales Account Management e-Learning Decision-making 52

Mike Kunkle

MAY 11, 2022

This includes an understanding of processes, political savvy, culture, collaboration, consensus building, and the ability to execute on all the above plans effectively. How to plan and organize effectively. Value Creation. Strategic Account Management. Account Planning. Part of Strategic Account Management.

Co-Creation 130

Co-Creation Sales Sales Training Decision-making 130

DemandFarm

AUGUST 31, 2023

One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. KAM principles encompass fostering robust relationships, tailoring solutions, maintaining consistent communication, prioritizing the long term, and constantly reviewing and adapting strategies.

Key Account Management 52

Key Account Management Account Management Customer Success Management 52