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Maximizing Customer Retention: The Role of Key Account Management in Customer Success Management

DemandFarm

In the business world, customer success management is no longer an afterthought; it’s a necessity. Consensus across research confirms: retaining existing customers costs 5 to 25 times less than acquiring new ones. Success lies in a tailored, strategic approach to customer success management.

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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

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Why Key Account Management Should Be a Priority

ProlifIQ

If you want to run a successful B2B business, it should be focused on acquiring large customers and growing the number of users or products inside those key accounts. This is typically done through something called key account management. What is Key Account Management (KAM)?

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First and Only Effective Account Management Included in Sales CRM

SalesPop

For any company involved with sales, account management and key account management is crucial and requires a vastly different skillset and toolset than winning new sales. What is (Key) Account Management? We are the first CRM vendor worldwide to include account management in the core system.

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Account Growth Strategy

ProlifIQ

Account Planning Growth Strategy For businesses looking to grow their revenue and achieve their goals, an effective account growth strategy is essential. This strategy involves developing a comprehensive plan to manage and grow the customer accounts that are critical to the business’s success.

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Mar 15 – Customer Success Jobs

SmartKarrot

Role: Director, Customer Success Location: Houston, TX, United States (Remote) Organization: Innovapptive Inc As a Director of Customer Success, you’ll ensure great client happiness, adoption improvements, retention, and expansion, you should lead and manage the customer success team of strategic accounts.

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#006 How can our systems support KAM success?

KAMCast

Picture the scene… You have just asked one of your top account managers to meet you and walk you through their account plan for your most important customer. You want to know what we know, what we don’t know, what we are planning to do and how we are going to achieve it. Sounds like a simple ask right?