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Know Your Customer to Driving Growth and Revenue in Key Accounts

Upland

It might be operational, financial, or technical, or have to do with markets, competitors, partners, suppliers, or even their own customers. What’s putting the squeeze on your customer’s key decision-makers? A pressure might be… Losing market share to a competitor Supplier costs rising Insufficient revenue.

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Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools 

Strategic Account Management Association

A while ago, I came across a discussion about the optimal way to capture strategic customers in a customer relationship management (CRM) tool in a way that enables effective, efficient account planning using account planning applications or tools. A Generic Complex Mega-Strategic Account.

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The Six Critical Ingredients for the Best Account Plan Ever

Revegy

Are your account plans helping your teams meet their quotas or are they missing the mark? Without comprehensive, well thought out account plans, companies are missing out on major revenue opportunities and risk losing some of their largest clients. 1) Figure Out Who Matters with Relationship Maps.

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Key Account Manager or Strategic Ecosystem Leader?

Arpedio

Define the role of your KAMs or SAMs as leaders in your business SAMA offers a vital community to accelerate KAM programs It’s Strategic Account PlannING, not Account Plan Digital has permanently transformed the KAM role. The mindset shift from account plans to account planning is essential.

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The Top Five Benefits of Distribution Sales Data

Sales Management Plus -- SMP

How do you even begin to sort through all that data and provide your sales and marketing teams access so they can make faster decisions that lead to greater sales? Creating and profiling distinctive lists: Creating marketing lists is time consuming with many systems, but SMP makes it easy. Schedule a free test drive of SMP.

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Stakeholder Mastery 3.0 – The Six Steps You Must Take

Jermaine Edwards

Almost every business on the planet has been compelled to make adjustments, and in most cases transform the way they relate to their customers from an entirely virtual environment. A plan provides clarity and buy-in to what you want to achieve as you’ve spent time considering what’s important to your customer. Trust goes a long way.

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15 Reasons Why You Might be a Bad Account Manager

Account Manager Tips

You need to take charge, make decisions and set goals for your customers so they can achieve success. Do this instead: Plan your week around your priorities. Has no plan Which clients need an account plan? Account plans are help you define your key account strategy. Create a template.