Strategic Account Management Association

OCTOBER 14, 2021

A while ago, I came across a discussion about the optimal way to capture strategic customers in a customer relationship management (CRM) tool in a way that enables effective, efficient account planning using account planning applications or tools. A Generic Complex Mega-Strategic Account.

Account Planning 520

Account Planning CRM Account Management Decision-making 520

Revegy

JULY 17, 2018

Are your account plans helping your teams meet their quotas or are they missing the mark? Without comprehensive, well thought out account plans, companies are missing out on major revenue opportunities and risk losing some of their largest clients. 1) Figure Out Who Matters with Relationship Maps.

Account Planning 40

Account Planning Suppliers Profitability Decision-making 40

Upland

NOVEMBER 27, 2023

It might be operational, financial, or technical, or have to do with markets, competitors, partners, suppliers, or even their own customers. A pressure might be… Losing market share to a competitor Supplier costs rising Insufficient revenue. It could be rooted either internally or externally. Why do they need to act?

Account Planning 195

Account Planning Suppliers Decision-making Leadership 195

Arpedio

OCTOBER 11, 2021

Define the role of your KAMs or SAMs as leaders in your business SAMA offers a vital community to accelerate KAM programs It’s Strategic Account PlannING, not Account Plan Digital has permanently transformed the KAM role. The mindset shift from account plans to account planning is essential.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

Sales Management Plus -- SMP

OCTOBER 30, 2023

With just a few clicks your sales rep can generate a similar list, but this time also connect it to sales data, create and manage account plans, create new activities and use advanced mobile tools while they are out of the office. However, with SMP you can go far beyond that. Schedule a Free Test Drive See how SMP could work for you.

Suppliers 52

Suppliers Sales Profitability Decision-making 52

Sales Outcomes

MARCH 7, 2022

If the account manager is not comfortable asking for an introduction, there alternative ways to expand relationship within the account. Alternative Ways to Engage Additional Account Contacts. Senior account contacts may be signing agreements, but often, they aren’t in the CRM. Build a Relationship Map.

Account Management 52

Account Management Suppliers Prioritization CRM 52

DemandFarm

AUGUST 11, 2023

Creating Personalized Content Understanding your accounts and their specific needs and pain points can help you customize your offerings and provide bespoke solutions. With clear account profiles, ABM can customize content that appeals to your high-value accounts.

Digitalization 52

Digitalization Artificial Intelligence Advertising Customer Experience 52