Arpedio

OCTOBER 11, 2021

Define the role of your KAMs or SAMs as leaders in your business SAMA offers a vital community to accelerate KAM programs It’s Strategic Account PlannING, not Account Plan Digital has permanently transformed the KAM role. The mindset shift from account plans to account planning is essential.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

DemandFarm

AUGUST 11, 2023

Creating Personalized Content Understanding your accounts and their specific needs and pain points can help you customize your offerings and provide bespoke solutions. With clear account profiles, ABM can customize content that appeals to your high-value accounts.

Digitalization 52

Digitalization Artificial Intelligence Advertising Customer Experience 52

Account Manager Tips

OCTOBER 11, 2021

Do this instead: Plan your week around your priorities. Has no plan Which clients need an account plan? Account plans are help you define your key account strategy. Commit to targets Plan activities Coordinate resources Manage risk Get results. Customers, competitors and suppliers Trends.

Account Management 246

Account Management Key Account Management Management Suppliers 246

Account Manager Tips

JULY 9, 2020

Understand the value proposition, competitive landscape and operating environment. . Your clients: Read the CRM. vision and values. mission, vision, values and lots more. Then create a simple one-page account plan to define your objectives, set your goals and identify the actions you'll take to achieve them.

Account Management 130

Account Management Management Key Account Management Stakeholders 130