DemandFarm

APRIL 13, 2023

Key Account Management Glossary: 65 Crucial Account Management Terms Explained Account Hierarchy: Account Hierarchy is the structure and organization of key accounts within a company visualized in a hierarchical system of decision-makers and stakeholders.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

Arpedio

MARCH 26, 2024

Value Proposition: Clearly articulate the value proposition of the proposed solution, highlighting the benefits, advantages, and return on investment (ROI) it offers. Leverage account-specific messaging, content, and value propositions to demonstrate your understanding of their business and offer relevant solutions.

Value Proposition 52

Value Proposition Prioritization Sales Organization 52

Arpedio

OCTOBER 30, 2023

On a recent episode of the “Thoughts on Selling” podcast, host Lee Levitt sat down with Ulrik Monberg, CEO of ARPEDIO, to delve deep into the realm of account-based selling. In this episode, Lee interviews Ulrik Monberg , Founder and CEO of ARPEDIO, to explore the keys to success in Account-Based Selling.

Co-Creation 52

Co-Creation Account Planning Artificial Intelligence Leadership 52

Hubspot Sales

MARCH 18, 2019

A key account manager (KAM) is responsible for managing and building a strong relationship with large clients that make up the majority of the business' income. Not only do KAMs find ways to address the client's challenges and opportunities, but they also create and present reports about the client's progress to key stakeholders.

Key Account Management 128

Key Account Management Account Management Management Account Strategy 128

Account Manager Tips

JULY 9, 2020

That way you won't miss any important requirements in your 90 day plan and ensure you use the right terminology rather than generic objectives and results. For example don't say "meet with key stakeholders" when the job description has identified who those stakeholders are and you can say "meet with Product Management and Technical" instead.

Account Management 130

Account Management Management Key Account Management Stakeholders 130

Hubspot Sales

MAY 19, 2020

If your marketing system or CRM supports automation, it’s worth investing in a workflow that automatically marks companies matching the ICP (and the corresponding tier/level if you choose) so they can be viewed and reported on in real time. Mark the companies associated with the largest active deals as target accounts.

Decision-making 117

Decision-making Management Acquisition Value Proposition 117

Arpedio

MARCH 27, 2023

A sales pipeline–sometimes also referred to as a CRM pipeline– is a visual representation of the steps or stages in your sales process that a potential customer moves through as they close in on the final signature. Usually, these actions are visually portrayed directly in your CRM (if you’re using one). Value Proposition 4.

Software 52

Software Software Management Sales 52

Arpedio

MARCH 27, 2023

A sales pipeline–sometimes also referred to as a CRM pipeline– is a visual representation of the steps or stages in your sales process that a potential customer moves through as they close in on the final signature. Usually, these actions are visually portrayed directly in your CRM (if you’re using one). Value Proposition 4.

Software 52

Software Software Management Sales 52

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. Jenny 06:11.

Account Management 98

Account Management Management Account Planning Co-Creation 98

SBI

NOVEMBER 7, 2019

Crafting a powerful value proposition that resonates with a C-suite audience is as much an art as it is a science. A well-presented value. Account Planning. Revegy, the enterprise account planning platform for revenue optimization, rolled out two new features in its Fall Release: Whitespace+ and Contacts+.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20