Account Planning Global Accounts Organization Publishing 
Cosawi
FEBRUARY 29, 2020
So what do the best marketing organizations do differently to create distinctive business value in today’s digital economy? The Figure below illustrates what the best marketing organizations are doing. We see the best organizations do these things as a team, coming together to provide the best customer experience.
Cosawi
DECEMBER 28, 2021
The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant back- room player. In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. Contribute to, and have accountability for, the account plan.
Expert insights. Personalized for you.
52 
Let's personalize your content