Cosawi

AUGUST 4, 2021

Organizations we work with are already planning for this next or new normal hybrid model and have spent tremendous efforts to elevate the needed skillsets of their commercial teams – especially strategic account managers. . Dominique is a panelist and keynote speaker in Europe and the U.S. Recent Posts. read more.

Innovation 52

Innovation Account Management Global Accounts Publishing 52

Cosawi

JULY 14, 2021

Driven by her desire to make a real difference to patients’ lives and following a successful 30-year career in executive sales and marketing roles in the pharmaceutical and biotechnology industry, Dominique now advices organizations on effective KAM business transformation and implementation. BROAD INTERNAL KNOWLEDGE . Recent Posts.

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Cosawi

FEBRUARY 29, 2020

So what do the best marketing organizations do differently to create distinctive business value in today’s digital economy? The Figure below illustrates what the best marketing organizations are doing. We see the best organizations do these things as a team, coming together to provide the best customer experience. Recent Posts.

Marketing 52

Marketing B2C Global Accounts Innovation 52

Cosawi

DECEMBER 31, 2019

We are finding the skill set of the strategic account manager constantly evolving and increasing in demand due to today’s disruptive environment. About the Author Dominique Côté brings 30 years of experience leading commercial teams in global pharmaceutical and biotech organizations. Recent Posts. read more.

Marketing 52

Marketing Suppliers Account Management Global Accounts 52

Cosawi

SEPTEMBER 30, 2020

Partnering with organizations to accelerate business transformations and customer-centricity through SAM roadmaps. Business transformations are not just projects; they are organic to any growth and survival in most industries.Would the most efficient way of changing and transforming your organisation be to use the voice of your customer?

Leadership 52

Leadership Innovation Global Accounts Publishing 52

Sales Outcomes

MARCH 15, 2021

The global pandemic was the lever to accelerate fundamental changes in B2B selling that began years ago. McKinsey & Company recently published insight from a survey of 3,600 B2B decision-makers in 11 countries and 12 sectors. Here are four considerations for your organization to strengthen remote selling abilities: 1.

B2B 40

B2B Logistics Sales Global Accounts 40

Cosawi

JANUARY 31, 2020

Throughout the engagement, Marketing serves as the guardian of what we call “the cupboards,” i.e., your organization’s products, services and value enablers. About the Author Dominique Côté brings 30 years of experience leading commercial teams in global pharmaceutical and biotech organizations. Roles in Digital Economy.

Co-Creation 52

Co-Creation Marketing Sales Innovation 52