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Transformation through Agile Leadership

Cosawi

Transformation through Leadership. Partnering with organizations to accelerate business transformations and customer-centricity through SAM roadmaps. We need to be agile to transform our companies, which starts with agile leadership. Agile Leadership. The above chart shows the characteristics of agile leadership.

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Transformation through Agile Leadership

Cosawi

The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant back- room player. In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. Contribute to, and have accountability for, the account plan.

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Want to accelerate your SAM journey?

Cosawi

Organizations we work with are already planning for this next or new normal hybrid model and have spent tremendous efforts to elevate the needed skillsets of their commercial teams – especially strategic account managers. . Dominique is a panelist and keynote speaker in Europe and the U.S. Recent Posts. read more.

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Account Based Marketing interview by Pfizer COE

Cosawi

Driven by her desire to make a real difference to patients’ lives and following a successful 30-year career in executive sales and marketing roles in the pharmaceutical and biotechnology industry, Dominique now advices organizations on effective KAM business transformation and implementation. BROAD INTERNAL KNOWLEDGE . Recent Posts.

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Marketing Role in Creating Distinctive Business Value

Cosawi

So what do the best marketing organizations do differently to create distinctive business value in today’s digital economy? The Figure below illustrates what the best marketing organizations are doing. We see the best organizations do these things as a team, coming together to provide the best customer experience. Recent Posts.

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Account Base Marketing

Cosawi

We are finding the skill set of the strategic account manager constantly evolving and increasing in demand due to today’s disruptive environment. About the Author Dominique Côté brings 30 years of experience leading commercial teams in global pharmaceutical and biotech organizations. Recent Posts. read more.

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The Marketing and Sales roles in this tight collaboration

Cosawi

Throughout the engagement, Marketing serves as the guardian of what we call “the cupboards,” i.e., your organization’s products, services and value enablers. About the Author Dominique Côté brings 30 years of experience leading commercial teams in global pharmaceutical and biotech organizations. Roles in Digital Economy.