Cosawi

AUGUST 4, 2021

Organizations we work with are already planning for this next or new normal hybrid model and have spent tremendous efforts to elevate the needed skillsets of their commercial teams – especially strategic account managers. . Dominique is a panelist and keynote speaker in Europe and the U.S. Recent Posts. read more.

Innovation 52

Innovation Account Management Global Accounts Publishing 52

Cosawi

JULY 14, 2021

Driven by her desire to make a real difference to patients’ lives and following a successful 30-year career in executive sales and marketing roles in the pharmaceutical and biotechnology industry, Dominique now advices organizations on effective KAM business transformation and implementation. BROAD INTERNAL KNOWLEDGE . Recent Posts.

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Cosawi

DECEMBER 31, 2019

We are finding the skill set of the strategic account manager constantly evolving and increasing in demand due to today’s disruptive environment. Customers are twice as likely to engage when offers and communications are personalized (per Salesforce). . Download the Article HERE. Recent Posts. read more.

Marketing 52

Marketing Suppliers Account Management Global Accounts 52

Cosawi

FEBRUARY 29, 2020

So what do the best marketing organizations do differently to create distinctive business value in today’s digital economy? The Figure below illustrates what the best marketing organizations are doing. We see the best organizations do these things as a team, coming together to provide the best customer experience. Recent Posts.

Marketing 52

Marketing B2C Global Accounts Innovation 52

Cosawi

SEPTEMBER 30, 2020

Partnering with organizations to accelerate business transformations and customer-centricity through SAM roadmaps. Business transformations are not just projects; they are organic to any growth and survival in most industries.Would the most efficient way of changing and transforming your organisation be to use the voice of your customer?

Leadership 52

Leadership Innovation Global Accounts Publishing 52

Cosawi

JANUARY 31, 2020

At the point of inspiration, on the other hand, you could be artnering with a technology company to create a portal to help coaches communicate with parents on tryouts, workouts and scheduling. Marketing can help not only to co-create (with the SAM team) communication points but also to monitor how they are performing.

Co-Creation 52

Co-Creation Marketing Sales Innovation 52

Cosawi

DECEMBER 28, 2021

The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant back- room player. In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. Empathy can be used to listen as well as communicate.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52