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What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Over the years, as buyers became more powerful; customers went global; costs came under pressure; the supply chain became more complex It became clear that one person could not do it all, and so the responsibilities were divided. Key account managers kept them. Value proposition. Not all accounts are equal.

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What’s So Aspirational About Account Planning?

SalesGlobe

When I hear the words “strategic account planning” in a meeting, I usually notice a range of involuntary visceral reactions, from understated moans to eye-rolls and furrowed brows. Nobody thinks of account planning as aspirational. Aspirational account planning revolves around how you think about and with the customer.

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Look Beyond Sales Results

Sales Outcomes

Prices are also edging up due to supply chain and talent constraints, which juices sales results even more. Customer satisfaction and customer churn/defections are metrics that provide an early warning to fundamental problems in your company’s value proposition. Look Into CRM Adoption & Usage.