KAM With Passion

JUNE 20, 2021

This article focuses on individual competencies, especially those of the Key Account Managers. Other articles on this blog explore the collective KAM capabilities an organisation must develop to be successful with KAM. The training module also covers how to build an Account Strategy and the associated Action Plan.

Key Account Management 130

Key Account Management Account Management Co-Creation Account Planning 130

Hubspot Sales

MAY 19, 2020

Here, it’d make sense to pick target accounts that have multiple buying units or subsidiaries. Logo acquisition : Buyers - particularly upmarket/enterprise buyers - crave social proof. They’d be wise to identify and target these brand-name companies with a bespoke account strategy. By deploying marketing (e.g.

Decision-making 116

Decision-making Management Acquisition Value Proposition 116

Red Star Kim

JUNE 7, 2023

Clients range from the technology transfer functions of leading universities and research institutes, to early-stage companies and scale-ups seeking advice on growth and acquisition, through to established multi-national corporates seeking to expand and challenge convention. In ‘ The Discipline of Market Leaders‘ M. Treacy and F.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130