KAM With Passion
JUNE 20, 2021
This article focuses on individual competencies, especially those of the Key Account Managers. Other articles on this blog explore the collective KAM capabilities an organisation must develop to be successful with KAM. The training module also covers how to build an Account Strategy and the associated Action Plan.
Hubspot Sales
MAY 19, 2020
Here, it’d make sense to pick target accounts that have multiple buying units or subsidiaries. Logo acquisition : Buyers - particularly upmarket/enterprise buyers - crave social proof. They’d be wise to identify and target these brand-name companies with a bespoke account strategy.
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DemandFarm
JULY 26, 2023
AI-powered tools can also enable your own decisions regarding the selection of key accounts, their retention and acquisition of new clients. You can also personalize your interactions and get optimum results for your existing as well as new account strategies by using automation tools such as chatbots.
Red Star Kim
JUNE 7, 2023
Clients range from the technology transfer functions of leading universities and research institutes, to early-stage companies and scale-ups seeking advice on growth and acquisition, through to established multi-national corporates seeking to expand and challenge convention.
Hubspot Sales
JULY 1, 2019
Blog posts, infographics, and short videos: Quickly engage with a contact with “snackable” content. Here are the primary roles: Account executive: Runs internal meetings, shapes the account strategy, acts as the primary liaison with the prospect and works to become their trusted advisor.
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